Reader and other RSS feed services catered to readers who followed the ‘old’ model of getting your news for the day in one go in the morning, followed by a smaller bout of reading in the evening.
Google most probably decided to abandon Reader because it just wasn’t what most people needed anymore. Many users who did so moved to services such as Feedly, which follow the RSS-feed news model. Users and developers interested in RSS alternatives could export their data, including their subscriptions, with Google Takeout. They informed users that the application was to close on July 1, 2013.
The official statement from Google was that the product had a loyal but declining following, and the tech giant wanted to focus on fewer products.
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